Christopher Schwand

Christopher Schwand

Fachhochschule Krems - Krems an der Donau / Austria
Others
AD Scientific Index ID: 4822876
IMC University of Applied Sciences Krems
person_outline Christopher Schwand's MOST POPULAR ARTICLES
1-) Assessing advertising effectiveness: The potential of goal‐directed behavior Psychology & Marketing 29 (6), 411-421, 2012
2-) CSR behavior: Between altruism and profit maximization Innovation management and corporate social responsibility: Social …, 2018
3-) The influence of probabilities on the response mode bias in utility elicitation Theory and Decision 69, 395-416, 2010
4-) Fallstudien aus der österreichischen Marketingpraxis: Ein Arbeitsbuch zu den Grundzügen des Marketing facultas, 2013
5-) Fallstudien aus der österreichischen Marketingpraxis 7U Wagner, H Reisinger, C Schwand4*2016