Chu My Giang

Chu My Giang

University of Danang - Da Nang / Vietnam
Business & Management / Marketing
AD Scientific Index ID: 5738636
Đại học Đà Nẵng
person_outline Chu My Giang's MOST POPULAR ARTICLES
1-) Online communication self-disclosure and intimacy development on Facebook: the perspective of uses and gratifications theory YH Lin, MG Chu Online Information Review 45 (6), 1167-1187, 2021 372021
2-) The formation of Facebook stickiness: The perspectives of media richness theory, use & gratification theory and intimacy YH Lin, WH Lee, CM Giang 142016
3-) What digital content marketing works for e-commerce platforms? An analysis of customers’ passive use in enhancing purchase intention GM Chu, NTT Nguyen, MH Khuong Proceedings of the 2nd International Conference on Humancentered Artificial …, 2021 52021
4-) Helpfulness of online customer reviews for shopping goods and services: The perspective of signalling theoryG Chu My, YH Lin, TDT Le, QPT Phan, TN VanInternational Social Science Journal 74 (252), 539-560, 202412024
5-) What leads to online review helpfulness on e-commerce platform? Examining the moderating effect of high and low pricesCM Giang, DT Le Tram, PTP Quyen, N Van ThaoTạp chí Khoa học và Công nghệ-Đại học Đà Nẵng, 104-109, 202312023