Chuma Diniso

Chuma Diniso

University of Johannesburg - Johannesburg / South Africa
Business & Management / Marketing
AD Scientific Index ID: 5066157
Universiteit van Johannesburg
person_outline Chuma Diniso's MOST POPULAR ARTICLES
1-) Generic medicine brand knowledge structure, relationships and purchaseHI Duh, C DinisoInternational Journal of Pharmaceutical and Healthcare Marketing 14 (4), 493-512, 2020122020
2-) Explaining generation Y South Africans’ love and satisfaction with samsung phone brand using consumption value theoryC Diniso, HI DuhJournal of African Business 22 (4), 564-577, 2021112021
3-) An integrated framework to measure customer-based brand equityC Diniso, H Duh2016 SAIMS at Pretoria, 245-255, 201662016
4-) Barriers to career progression of Black African middle managers: The South African perspectiveST Mayiya, C Schachtebeck, C DinisoActa Universitatis Danubius. Œconomica 15 (2), 201852018
5-) Consumers\' perceptions and attitudes when evaluating brand extensions in relation to the original brand: A South African perspectiveC Diniso, T ChuchuThe Journal of Internet Banking and Commerce, 1-22, 201752017