Cindy Caldara

Cindy Caldara

Université Grenoble Alpes - - / France
Business & Management / Marketing
AD Scientific Index ID: 1711863
Grenoble Alpes University
person_outline Cindy Caldara's MOST POPULAR ARTICLES
1-) Sensory marketing: Research on the sensuality of productsA KrishnaRoutledge, 20116802011
2-) Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experienceA Krishna, RS Elder, C CaldaraJournal of Consumer Psychology 20 (4), 410-418, 20103732010
3-) A sense of things to come: Future research directions in sensory marketingRS Elder, NZ Aydinoglu, V Barger, C Caldara, HE Chun, CJ Lee, GS Mohr, ...Sensory Marketing, 361-376, 2011692011
4-) Is plain food packaging plain wrong? Plain packaging increases unhealthy snack intake among malesCOC Werle, L Balbo, C Caldara, O CorneilleFood Quality and Preference 49, 168-175, 2016242016
5-) Feminine to smell but masculine to touchA Krishna, RS Elder, C CaldaraMultisensory congruence and its effect on the aesthetic experience, 2010102010