Cindy Xin Wang

Cindy Xin Wang

California Polytechnic State University Cal Poly - San Luis Obispo / United States
Business & Management / Marketing
AD Scientific Index ID: 5218351
California Polytechnic State University, San Luis Obispo
person_outline Cindy Xin Wang's MOST POPULAR ARTICLES
1-) And justice for all: Revisiting the global belief in a just world scaleB Reich, X WangPersonality and Individual Differences 78, 68-76, 2015522015
2-) Assertive ads for want or should? It depends on consumers’ powerCX Wang, J ZhangJournal of Consumer Psychology 30 (3), 466-485, 2020292020
3-) Sense of power: Policy insights for encouraging consumers’ healthy food choiceCX Wang, EA Minton, J ZhangJournal of Public Policy & Marketing 39 (2), 188-204, 2020292020
4-) The control–effort trade-off in participative pricing: How easing pricing decisions enhances purchase outcomesCX Wang, JT Beck, H YuanJournal of Marketing 85 (5), 145-160, 2021272021
5-) Boomerang effect of incentive reminders during shopping tripsA Kulkarni, XC Wang, H YuanJournal of Consumer Marketing 36 (5), 592-599, 2019112019