Claas Christian Germelmann

Claas Christian Germelmann

Universität Bayreuth - Bayreuth / Germany
Business & Management / Marketing
AD Scientific Index ID: 1782505
University of Bayreuth
person_outline Claas Christian Germelmann's MOST POPULAR ARTICLES
1-) Dynamics and drivers of customer engagement: within the dyad and beyond Journal of Service Management 29 (3), 443-467, 2018
2-) We love to hate them! Social media-based anti-brand communities in professional football International Journal of Sports Marketing and Sponsorship 17 (4), 349-367, 2016
3-) Alexa, can I trust you? Exploring consumer paths to trust in smart voice-interaction technologies Journal of the Association for Consumer Research 5 (2), 181-205, 2020
4-) Co-destruction of value by spectators: the case of silent protests Value co-creation in sport management, 82-96, 2017
5-) Co-destruction of value by spectators: the case of silent protestsM Stieler, F Weismann, CC GermelmannValue co-creation in sport management, 82-96, 20171422017