Clarence Anthony AL Puspanathan|CLARENCE ANTHONY PUSPANATHAN

Clarence Anthony AL Puspanathan|CLARENCE ANTHONY PUSPANATHAN

Universiti Tunku Abdul Rahman - Kajang / Malaysia
Business & Management / Marketing
AD Scientific Index ID: 5488707
University Tunku Abdul Rahman UTAR
person_outline Clarence Anthony AL Puspanathan|CLARENCE ANTHONY PUSPANATHAN's MOST POPULAR ARTICLES
1-) Perceptions of Generation Y Undergraduate Students on Career Choices and Employment Leadership: A Study on Private Higher Education Institution in SelangorCA Puspanathan, C SPR Ramendran, P Muthurajan, NS Balwant SinghMalaysian Online Journal of Educational Sciences 5 (3), 46-59, 2017152017
2-) The Role of Integrated Marketing Communication On Consumer Decision-Making Process: Peranan Komunikasi Pemasaran Bersepadu terhadap Proses Membuat Keputusan PelangganCA Puspanathan, EY Wen, LK Ni, LT Hui, LX YeeSains Insani 6 (1), 173-184, 202162021
3-) Moviegoers in Malaysia: The mediating effect of brand recall on product placement and purchase intentionsCA Puspanathan, KK Khor, C RamendranSEARCH Journal of Media and Communication Research 14 (3), 1-23, 202232022
4-) THE IMPACT OF ADVERTISING, PROMOTIONS ANDPUBLIC RELATIONS ON CONSUMER BUYING BEHAVIOURCLARENCE ANTHONY A/L PUSPANATHAN,MICHELE TANG PEI YEEINTERNATIONAL JOURNAL OF RECENT ADVANCES IN MULTIDISCIPLINARY TOPICS 3 (5 …, 20222*2022
5-) The Ability of a Brand Recall to Mediate Between Product Placement and Multi-Ethnic Moviegoer’s Consumer Purchase IntentionsCA Puspanathan, KK Kia, CRSPR SubramaniamInternational Journal of Management Studies (IJMS) 31 (1), 299-334, 202412024