Clarissa Muir

Clarissa Muir

University of Johannesburg - Johannesburg / South Africa
Business & Management / Strategic Management
AD Scientific Index ID: 5066192
Universiteit van Johannesburg
person_outline Clarissa Muir's MOST POPULAR ARTICLES
1-) Purpose and practice: Educating PR professionals for the future Communicare: Journal for Communication Sciences in Southern Africa 36 (1), 67-78, 2017
2-) Bell Pottinger and the dark art of public relations: Ethics of individuality versus ethics of communality Communicare: Journal for Communication Sciences in Southern Africa 38 (1 …, 2019
3-) Managing online user-generated brand risk: An exploratory case study of selected South African cellular service provider brands Communitas 19, 136-155, 2014
4-) Art or dark art? Moral failure and ethical obligation in South African public relations practice Communitas 23, 1-17, 2018
5-) Corporate sustainability and making meaning of organisational purpose: a case study of South African medical aid service providers PQDT-Global, 2023