Claude Pecheux

Claude Pecheux

Université Catholique de Louvain - Louvain-la-Neuve / Belgium
Business & Management / Marketing
AD Scientific Index ID: 1407719
Catholic University of Louvain
person_outline Claude Pecheux's MOST POPULAR ARTICLES
1-) Children and attitude toward the brand: A new measurement scaleC Pecheux, C DerbaixJournal of Advertising Research 39 (4), 19-19, 19991621999
2-) A new scale to assess children\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s attitude toward TV advertisingC Derbaix, C PecheuxJournal of Advertising Research 43 (4), 390-399, 20031002003
3-) Mood and children: Proposition of a measurement scaleC Derbaix, C PecheuxJournal of Economic Psychology 20 (5), 571-591, 1999421999
4-) L\'implication et l\'enfant: proposition d\'une échelle de mesureC Derbaix, C PecheuxRecherche et Applications en Marketing (French Edition) 12 (1), 45-68, 1997431997
5-) L\'attitude de l\'enfant envers une nouvelle marque: de la nécessité d\'une phase de fixation?C Pecheux, C DerbaixRecherche et Applications en Marketing (French Edition) 17 (3), 63-79, 2002392002