Claudia Gonzalez-Arcos

Claudia Gonzalez-Arcos

University of Queensland - St Lucia / Australia
Business & Management / Marketing
AD Scientific Index ID: 5271902
The University of Queensland
person_outline Claudia Gonzalez-Arcos's MOST POPULAR ARTICLES
1-) "How Do I Carry All This Now?": Understanding Consumer Resistance to Sustainability InterventionsC Gonzalez-Arcos, AM Joubert, D Scaraboto, R Guesalaga, J SandbergJournal of Marketing 85 (3), 44-61, 20211082021
2-) Branding’s academic–practitioner gap: Managers’ viewsF Alpert, M Brown, E Ferrier, CF Gonzalez-Arcos, R PiehlerJournal of Product & Brand Management 31 (2), 218-237, 2022222022
3-) Using lots of plastic packaging during the coronavirus crisis? You’re not aloneD Scaraboto, AM Joubert, C Gonzalez-ArcosThe Conversation, 2020212020
4-) Commentary: the unintended consequences of digital service technologiesMS Rosenbaum, G Walters, KL Edwards, CF Gonzalez-ArcosJournal of Services Marketing 36 (2), 97-109, 2022152022
5-) Single-use plastic in the pandemic: how to stay safe and sustainableD Scaraboto, AM Joubert, C Gonzalez-ArcosWorld Economic Forum. https://www. weforum. org/agenda/2020/04/plastic …, 202042020