Claudia Townsend

Claudia Townsend

University of Miami - Coral Gables / United States
Business & Management / Marketing
AD Scientific Index ID: 1299236
person_outline Claudia Townsend's MOST POPULAR ARTICLES
1-) Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye trackingRN Khushaba, C Wise, S Kodagoda, J Louviere, BE Kahn, C TownsendExpert systems with applications 40 (9), 3803-3812, 20135182013
2-) The “visual preference heuristic”: The influence of visual versus verbal depiction on assortment processing, perceived variety, and choice overloadC Townsend, BE KahnJournal of Consumer Research 40 (5), 993-1015, 20142802014
3-) Self-affirmation through the choice of highly aesthetic productsC Townsend, S SoodJournal of Consumer Research 39 (2), 415-428, 20122772012
4-) The impact of dynamic presentation format on consumer preferences for hedonic products and servicesAL Roggeveen, D Grewal, C Townsend, R KrishnanJournal of Marketing 79 (6), 34-49, 20152962015
5-) When and how aesthetics influences financial decisionsC Townsend, SB ShuJournal of Consumer Psychology 20 (4), 452-458, 20101752010