Clifford Shultz

Clifford Shultz

Loyola University Chicago - Chicago / United States
Business & Management / Marketing
AD Scientific Index ID: 1345489
person_outline Clifford Shultz's MOST POPULAR ARTICLES
1-) Who are organic food consumers? A compilation and review of why people purchase organic foodRS Hughner, P McDonagh, A Prothero, CJ Shultz, J StantonJournal of Consumer Behaviour: An International Research Review 6 (2‐3), 94-110, 200722972007
2-) From segmentation to fragmentation: markets and marketing strategy in the postmodern eraAF Firat, CJ ShultzEuropean Journal of marketing, 19977981997
3-) The effects of counterfeiting on consumer searchJW Gentry, S Putrevu, CJ ShultzJournal of Consumer Behaviour: An International Research Review 5 (3), 245-256, 20063742006
4-) How now Ralph Lauren? The separation of brand and product in a counterfeit culture.JW Gentry, S Putrevu, C Shultz II, S CommuriAdvances in consumer research 28 (1), 20013782001
5-) Marketing and the tragedy of the commons: A synthesis, commentary, and analysis for actionCJ Shultz, MB HolbrookJournal of Public Policy & Marketing 18 (2), 218-229, 19993211999