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Clinton D Lanier
University of St. Thomas, Minnesota - / United States
Business & Management / Marketing
AD Scientific Index ID: 1621129
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Clinton D Lanier's MOST POPULAR ARTICLES
1-)
Understanding consumer privacy: A review and future directionsCD Lanier Jr, A SainiAcademy of Marketing Science Review 2008, 1, 20081382008
2-)
Consumption experience: An expanded viewCD Lanier Jr, CS RaderMarketing Theory 15 (4), 487-508, 2015802015
3-)
Culture and co-creation: Exploring consumers’ inspirations and aspirations for writing and posting on-line fan fictionCD Lanier, HJ SchauConsumer culture theory, 2007652007
4-)
Experiential marketing: understanding the logic of memorable customer experiencesCD Lanier, RD HamptonMemorable Customer Experiences, 9-23, 2016582016
5-)
Anthropomorphism, marketing relationships, and consumption worth in the Toy Story trilogy1CD Lanier Jr, CS Rader, AR Fowler IIIJournal of Marketing Management 29 (1-2), 26-47, 2013552013
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