Cns Ramnath Babu

Cns Ramnath Babu

Bharathidasan Institute of Management - Tamil Nadu / India
Business & Management / Marketing
AD Scientific Index ID: 4665334
भराथिदासन प्रबंधन संस्थान
person_outline Cns Ramnath Babu's MOST POPULAR ARTICLES
1-) Identifying the switching determinants of mobile enterprise customers: The perspective of pull-push-mooring model and mobile number portabilityCNSR Babu, S SundarIndian Journal of Marketing, 201942019
2-) Understanding mobile Enterprise Customers’ Switching Behaviour: The Perspective Of PullPush Mooring Model And mobile Number PortabilityCR Babu, S SundarResearch Journal of Social Science & Management 8 (1), 147-160, 201822018
3-) A comparative study of factors influencing the choice decision of mobile network operators between large and, small and medium enterprise (SME) customersCNSR Babu, G Sivanesan12020
4-) Effect of Household Size and Age on Consumer Perceptual Factors Influencing Store Brand Purchase Intention: A Multi-group Analysis.CNS Babu, A PrashantSouth Asian Journal of Management 30 (3), 20232023
5-) Identifying Key Selection Factors of Mobile Network Operator and Analysing Their Importance Versus Performance from SME Customers PerspectiveCNSR Babu, S Sundar