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Colin Campbell
University of San Diego - San Diego / United States
Business & Management / Marketing
AD Scientific Index ID: 1621164
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Colin Campbell's MOST POPULAR ARTICLES
1-)
More than meets the eye: The functional components underlying influencer marketingC Campbell, JR FarrellBusiness horizons 63 (4), 469-479, 20206932020
2-)
Ad lib: When customers create the adP Berthon, L Pitt, C CampbellCalifornia Management Review 50 (4), 6-30, 20086622008
3-)
Understanding consumer conversations around ads in a Web 2.0 worldC Campbell, LF Pitt, M Parent, PR BerthonJournal of Advertising 40 (1), 87-102, 20115432011
4-)
From data to action: How marketers can leverage AIC Campbell, S Sands, C Ferraro, HYJ Tsao, A MavrommatisBusiness Horizons 63 (2), 227-243, 20205262020
5-)
The challenges native advertising poses: Exploring potential federal trade commission responses and identifying research needsC Campbell, PE GrimmJournal of Public Policy & Marketing 38 (1), 110-123, 20193042019
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