Cong Li

Cong Li

University of Miami - Coral Gables / United States
Business & Management / Communications and Media Studies
AD Scientific Index ID: 1299289
person_outline Cong Li's MOST POPULAR ARTICLES
1-) When does web-based personalization really work? The distinction between actual personalization and perceived personalizationC LiComputers in human behavior 54, 25-33, 20161592016
2-) Attracting comments: Digital engagement metrics on Facebook and financial performanceG Yoon, C Li, Y Ji, M North, C Hong, J LiuJournal of Advertising 47 (1), 24-37, 20181962018
3-) Staking reputation on stakeholders: How does stakeholders’ Facebook engagement help or ruin a company’s reputation?YG Ji, C Li, M North, J LiuPublic Relations Review 43 (1), 201-210, 20171902017
4-) Primacy effect or recency effect? A long‐term memory test of Super Bowl commercialsC LiJournal of Consumer Behaviour: An International Research Review 9 (1), 32-44, 20101312010
5-) Like it or not: The Fortune 500\'s Facebook strategies to generate users\' electronic word-of-mouthJ Liu, C Li, YG Ji, M North, F YangComputers in Human Behavior 73, 605-613, 20171192017