Cong-Minh Dinh

Cong-Minh Dinh

National Chengchi University - Taipei / Taiwan
Business & Management / Marketing
AD Scientific Index ID: 5271077
國立政治大學
person_outline Cong-Minh Dinh's MOST POPULAR ARTICLES
1-) How to increase consumer intention to use Chatbots? An empirical analysis of hedonic and utilitarian motivations on social presence and the moderating effects of fear across ...CM Dinh, S ParkElectronic Commerce Research, 1-41, 2023192023
2-) Punitive switching costs and behavioral responses in the context of contractual servicesYF Chuang, CM Dinh, WM LuManagement Research Review 46 (11), 1559-1584, 202322023
3-) Humanizing Chatbots: The Effect of Fear from the COVID-19 PandemicCM Dinh, SS ParkDigital Marketing & eCommerce Conference, 27-35, 20222022