Conor Drummond

Conor Drummond

University College Cork - Cork / Ireland
Business & Management / Marketing
AD Scientific Index ID: 5218755
Coláiste na hOllscoile, Corcaigh
person_outline Conor Drummond's MOST POPULAR ARTICLES
1-) The impact of social media on resource mobilisation in entrepreneurial firmsC Drummond, H McGrath, T O\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'TooleIndustrial Marketing Management 70, 68-89, 20181842018
2-) Digital engagement strategies and tactics in social media marketingC Drummond, T O\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'Toole, H McGrathEuropean Journal of Marketing 54 (6), 1247-1280, 20201402020
3-) Beyond the platform: Social media as a multi-faceted resource in value creation for entrepreneurial firms in a collaborative networkC Drummond, H McGrath, T O\'TooleJournal of Business Research 158, 113669, 2023162023
4-) Social Media resourcing of an entrepreneurial firm network: Collaborative mobilisation processesC Drummond, T O\'Toole, H McGrathJournal of Business Research 145, 171-187, 2022142022
5-) Guest editorial: Social media in business-to-business interaction, engagement, co-creation, and communicationH McGrath, T O\'Toole, C DrummondJournal of Business & Industrial Marketing 38 (8), 1601-1606, 202332023