Constantinos N Leonidou

Constantinos N Leonidou

University of Leeds - Leeds / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 4650863
person_outline Constantinos N Leonidou's MOST POPULAR ARTICLES
1-) When consumers doubt, watch out! The role of CSR skepticismD Skarmeas, CN LeonidouJournal of business research 66 (10), 1831-1838, 20137992013
2-) “Greening” the marketing mix: Do firms do it and does it pay off?CN Leonidou, CS Katsikeas, NA MorganJournal of the academy of marketing science 41, 151-170, 20136902013
3-) Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performanceLC Leonidou, CN Leonidou, TA Fotiadis, A ZeritiTourism management 35, 94-110, 20136782013
4-) Antecedents and outcomes of consumer environmentally friendly attitudes and behaviourLC Leonidou, CN Leonidou, O KvasovaJournal of Marketing Management 26 (13-14), 1319-1344, 20106422010
5-) Gray shades of green: Causes and consequences of green skepticismCN Leonidou, D SkarmeasJournal of business ethics 144, 401-415, 20175632017