Corinne Mk Hassler

Corinne Mk Hassler

University of Kentucky - Lexington / United States
Business & Management / Marketing
AD Scientific Index ID: 5490757
person_outline Corinne Mk Hassler's MOST POPULAR ARTICLES
1-) Getting personal in public!? How consumers respond to public personalized advertising in retail stores Journal of Retailing 96 (3), 344-361, 2020
2-) Personalized communication as a platform for service inclusion? Initial insights into interpersonal and AI-based personalization for stigmatized consumers Journal of Service Research 27 (1), 28-48, 2024
3-) Here comes the sun: Present and future impact in marketing and public policy research Journal of Public Policy & Marketing 41 (1), 1-9, 2022
4-) The Prosocial Ambassador Effect: Adopting an Ambassador Role Increases Sustainable Behavior Journal of Marketing 89 (1), 19-38, 2025
5-) Consumer-Based Strategy and Organizational Frontlines: The Role of Socially-Induced Interactions and Atmospherics on Consumer BehaviorCM KelleyThe Florida State University, 20192019