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Cornelia Ann Pechmann
University of California Irvine - Irvine / United States
Business & Management / Marketing
AD Scientific Index ID: 1749260
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Cornelia Ann Pechmann's MOST POPULAR ARTICLES
1-)
What to convey in antismoking advertisements for adolescents: The use of protection motivation theory to identify effective message themesC Pechmann, G Zhao, ME Goldberg, ET ReiblingJournal of marketing 67 (2), 1-18, 20036342003
2-)
Advertising repetition: A critical review of wearin and wearoutC Pechmann, DW StewartCurrent issues and research in advertising 11 (1-2), 285-329, 19884971988
3-)
The impact of regulatory focus on adolescents’ response to antismoking advertising campaignsG Zhao, C PechmannJournal of Marketing Research 44 (4), 671-687, 20074522007
4-)
Impulsive and self-conscious: Adolescents\' vulnerability to advertising and promotionC Pechmann, L Levine, S Loughlin, F LeslieJournal of Public Policy & Marketing 24 (2), 202-221, 20054872005
5-)
The effects of comparative advertising on attention, memory, and purchase intentionsC Pechmann, DW StewartJournal of Consumer Research 17 (2), 180-191, 19904471990
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