Craig Martin

Craig Martin

Western Kentucky University - Bowling Green / United States
Others
AD Scientific Index ID: 848806
person_outline Craig Martin's MOST POPULAR ARTICLES
1-) Sports celebrity influence on the behavioral intentions of generation YAJ Bush, CA Martin, VD BushJournal of Advertising Research 44 (1), 108-118, 20047722004
2-) Do role models influence teenagers’ purchase intentions and behavior?CA Martin, AJ BushJournal of consumer marketing 17 (5), 441-453, 20004962000
3-) The influence of consumer socialization variables on attitude toward advertising: A comparison of African-Americans and CaucasiansAJ Bush, R Smith, C MartinJournal of Advertising 28 (3), 13-24, 19994001999
4-) Malls and consumption motivation: an exploratory examination of older Generation Y consumersCA Martin, LW TurleyInternational Journal of Retail & Distribution Management 32 (10), 464-475, 20043722004
5-) Psychological climate, empowerment, leadership style, and customer-oriented selling: an analysis of the sales manager–salesperson dyadCA Martin, AJ BushJournal of the academy of Marketing Science 34 (3), 419-438, 20063612006