Creusen M*

Creusen M*

Delft University of Technology - Delft / Netherlands
Business & Management / Marketing
AD Scientific Index ID: 4347449
Technische Universiteit Delft
person_outline Creusen M*'s MOST POPULAR ARTICLES
1-) The Different Roles of Product Appearance in Consumer Choice*MEH Creusen, JPL SchoormansJournal of product innovation management 22 (1), 63-81, 200513212005
2-) How consumers perceive product appearance: The identification of three product appearance attributesJ Blijlevens, MEH Creusen, JPL SchoormansInternational Journal of design 3 (3), 27-35, 20092432009
3-) Product value importance and consumer preference for visual complexity and symmetryMEH Creusen, RW Veryzer, JPL SchoormansEuropean Journal of Marketing, 20101702010
4-) Perspective: A review of marketing research on product design with directions for future researchMG Luchs, KS Swan, MEH CreusenJournal of Product Innovation Management 33 (3), 320-341, 20161862016
5-) The importance of product aspects in choice: the influence of demographic characteristicsMEH CreusenJournal of Consumer Marketing 27 (1), 26-34, 20101122010