Cristel Antonia Russell

Cristel Antonia Russell

Pepperdine University - Malibu / United States
Others
AD Scientific Index ID: 892602
person_outline Cristel Antonia Russell's MOST POPULAR ARTICLES
1-) Investigating the effectiveness of product placements in television shows: The role of modality and plot connection congruence on brand memory and attitudeCA RussellJournal of consumer research 29 (3), 306-318, 200212492002
2-) Toward a framework of product placement: Theoretical propositions.CA RussellAdvances in consumer research 25 (1), 19986531998
3-) Consumers, characters, and products: A balance model of sitcom product placement effectsCA Russell, BB Stern, BB SternJournal of Advertising 35 (1), 7-21, 20066122006
4-) Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing\'B Parguel, F Benoit-Moreau, CA RussellInternational Journal of Advertising 34 (1), 107-134, 20154262015
5-) A managerial investigation into the product placement industryCA Russell, M BelchJournal of advertising research 45 (1), 73-92, 20054012005