Cristina Zerbini

Cristina Zerbini

Università degli Studi di Parma - Parma / Italy
Business & Management / Marketing
AD Scientific Index ID: 5939012
University of Parma
person_outline Cristina Zerbini's MOST POPULAR ARTICLES
1-) Consumers’ attitude and purchase intention towards organic personal care products. An application of the SOR modelDT Vergura, C Zerbini, B LuceriSinergie Italian Journal of Management 38 (1), 121-137, 2020572020
2-) Product versus region of origin: which wins in consumer persuasion?B Luceri, S Latusi, C ZerbiniBritish Food Journal 118 (9), 2157-2170, 2016562016
3-) How to improve food choices through vending machines: The importance of healthy food availability and consumers’ awarenessA Rosi, C Zerbini, N Pellegrini, F Scazzina, F Brighenti, G LugliFood Quality and Preference 62, 262-269, 2017
4-) A new model to predict consumers\' willingness to buy fair-trade productsC Zerbini, DT Vergura, S LatusiFood research international 122, 167-173, 2019
5-) Drivers of consumer adoption of e-Commerce: A meta-analysisC Zerbini, THA Bijmolt, S Maestripieri, B LuceriInternational Journal of Research in Marketing 39 (4), 1186-1208, 2022452022