Cristobal Rodolfo Guerra-Tamez

Cristobal Rodolfo Guerra-Tamez

Universidad de Monterrey - Monterrey / Mexico
Business & Management / Marketing
AD Scientific Index ID: 4867182
University of Monterrey
person_outline Cristobal Rodolfo Guerra-Tamez's MOST POPULAR ARTICLES
1-) The impact of immersion through virtual reality in the learning experiences of art and design students: The mediating effect of the flow experienceCR Guerra-TamezEducation Sciences 13 (2), 185, 2023242023
2-) Analysis of the elements of the theory of flow and perceived value and their influence in craft beer consumer loyaltyCR Guerra-Tamez, MC Dávila-Aguirre, JN Barragán Codina, ...Journal of International Food & Agribusiness Marketing 33 (5), 487-517, 2021222021
3-) Influence of Flow Experience, Perceived Value and CSR in Craft Beer Consumer Loyalty: A Comparison between Mexico and The NetherlandsCR Guerra-Tamez, ML Franco-GarcíaSustainability 14 (13), 1-22, 2022102022
4-) Decoding Gen Z: AI\'s influence on brand trust and purchasing behaviorCR Guerra-Tamez, K Kraul Flores, GM Serna-Mendiburu, ...Frontiers in Artificial Intelligence 7, 2024122024
5-) Shaping the future of creative education: the transformative power of VR in art and design learningGM Serna-Mendiburu, CR Guerra-TamezFrontiers in Education 9, 1388483, 202432024