Cristobal Rodolfo Guerra-Tamez

Cristobal Rodolfo Guerra-Tamez

Universidad de Monterrey - Monterrey / Mexico
Business & Management / Marketing
AD Scientific Index ID: 4867182
University of Monterrey
person_outline Cristobal Rodolfo Guerra-Tamez's MOST POPULAR ARTICLES
1-) The impact of immersion through virtual reality in the learning experiences of art and design students: The mediating effect of the flow experience Education Sciences 13 (2), 185, 2023
2-) Analysis of the elements of the theory of flow and perceived value and their influence in craft beer consumer loyalty Journal of International Food & Agribusiness Marketing 33 (5), 487-517, 2021
3-) Influence of Flow Experience, Perceived Value and CSR in Craft Beer Consumer Loyalty: A Comparison between Mexico and The Netherlands Sustainability 14 (13), 1-22, 2022
4-) Decoding Gen Z: AI's influence on brand trust and purchasing behavior Frontiers in Artificial Intelligence 7, 2024
5-) Shaping the future of creative education: the transformative power of VR in art and design learning Frontiers in Education 9, 1388483, 2024