Csilla Horvath

Csilla Horvath

Radboud University - Nijmegen / Netherlands
Business & Management / Marketing
AD Scientific Index ID: 1790474
Radboud Universiteit
person_outline Csilla Horvath's MOST POPULAR ARTICLES
1-) Managing brands and customer engagement in online brand communitiesJ Wirtz, A Den Ambtman, J Bloemer, C Horváth, B Ramaseshan, ...Journal of service Management, 20138852013
2-) “Don\'t pretend to be my friend!” When an informal brand communication style backfires on social mediaA Gretry, C Horváth, N Belei, ACR van RielJournal of Business Research 74, 77-89, 20173202017
3-) Shopping enjoyment to the extreme: Hedonic shopping motivations and compulsive buying in developed and emerging marketsC Horváth, F AdıgüzelJournal of Business Research 86, 300-310, 20181282018
4-) The role of brands in the behavior and purchase decisions of compulsive versus noncompulsive buyersC Horváth, M BirgelenEuropean Journal of Marketing 49 (1/2), 2-21, 20151272015
5-) Say what? How the interplay of tweet readability and brand hedonism affects consumer engagementSW Davis, C Horváth, A Gretry, N BeleiJournal of Business Research 100, 150-164, 20191112019