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Cynthia Hanson
AD Scientific Index 2024
Business & Management / Marketing
High Point University - High Point / United States
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Cynthia Hanson's MOST POPULAR ARTICLES
1-)
The beauty myth and female consumers: The controversial role of advertisingDL Stephens, RP Hill, C HansonJournal of Consumer Affairs 28 (1), 137-153, 19942001994
2-)
Environmental concern, attitude toward green corporate practices, and green consumer behavior in the United States and CanadaCB HansonASBBS E-Journal 9 (1), 62, 2013342013
3-)
The effect of advertorial format and copy length on attitudes of female (target) and male (non-target) audiencesCB HansonAtlantic Marketing Journal 5 (2), 3, 201682016
4-)
THE USE OF ADVERTORIALS IN WOMEN\'S AND TEENS\'FASHION MAGAZINES, PRE-AND POST-RECESSIONCB HansonAcademy of Marketing Studies Journal 18 (2), 193, 201482014
5-)
Going native on Facebook: a content analysis of sponsored messages on undergraduate student Facebook pagesCB HansonInternational Journal of Internet Marketing and Advertising 12 (1), 91-104, 201842018
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