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Dae Hee Kwak
University of Michigan - Ann Arbor / United States
Business & Management / Marketing
AD Scientific Index ID: 1299409
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Dae Hee Kwak's MOST POPULAR ARTICLES
1-)
Symbolic purchase in sport: the roles of self‐image congruence and perceived qualityDH Kwak, JH KangManagement decision, 20092792009
2-)
Consumers’ responses to public figures’ transgression: Moral reasoning strategies and implications for endorsed brandsJS Lee, DH KwakJournal of Business Ethics 137 (1), 101-113, 20161322016
3-)
Exploring the role of emotions on sport consumers\\\' behavioral and cognitive responses to marketing stimuliDH Kwak, YK Kim, ER HirtEuropean Sport management quarterly 11 (3), 225-250, 20111322011
4-)
Athletes’ transgressions and sponsor evaluations: A focus on consumers’ moral reasoning strategiesJS Lee, DH Kwak, D MooreJournal of Sport Management 29 (6), 672-687, 20151092015
5-)
User-versus mainstream-media-generated content: Media source, message valence, and team identification and sport consumers’ responseDH Kwak, YK Kim, MH ZimmermanInternational Journal of Sport Communication 3 (4), 402-421, 20101082010
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