Dam Nguyen Anh Khoa

Dam Nguyen Anh Khoa

University of Danang - Da Nang / Vietnam
Business & Management / Marketing
AD Scientific Index ID: 4923105
Đại học Đà Nẵng
person_outline Dam Nguyen Anh Khoa's MOST POPULAR ARTICLES
1-) A systematic literature review of big data adoption in internationalizationNAK Dam, T Le Dinh, W MenvielleJournal of Marketing Analytics 7, 182-195, 2019232019
2-) Marketing Intelligence From Data Mining Perspective – A Literature ReviewNAK Dam, T Le Dinh, W MenvielleInternational Journal of Innovation, Management and Technology 10 (5), 184-190, 2019232019
3-) Towards a conceptual framework for customer intelligence in the era of big dataNAK Dam, T Le Dinh, W MenvielleInternational Journal of Intelligent Information Technologies (IJIIT) 17 (4 …, 2021162021
4-) The quest for customer intelligence to support marketing decisions: A knowledge-based frameworkNAK Dam, TL Dinh, W MenvielleVietnam Journal of Computer Science 9 (03), 349-368, 2022152022
5-) Customer Co-creation through the Lens of Service-dominant Logic: A Literature ReviewNAK Dam, T Le-Dinh, W MenvielleProceedings of the Americas Conference on Information Systems 2020 (AMCIS 2020), 2020112020