Dan Rubin

Saint John's University - Bangkok / United States

Business & Management / Marketing

AD Scientific Index ID: 5614222

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Dan Rubin's MOST POPULAR ARTICLES

1-) Online shopping cart abandonment: a consumer mindset perspective Journal of Consumer Marketing 37 (5), 487-499, 2020

2-) Global trends in hospitality Journal of Business Research 142, 957-973, 2022

3-) Pandemic pains to Instagram gains! COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in sub-Saharan Africa: tech-native vs non-native generations Journal of Marketing Communications 28 (8), 864-888, 2022

4-) Flavor fatigue: Cognitive depletion influences consumer enjoyment of complex flavors Journal of Consumer Psychology 31 (1), 103-111, 2021

5-) Shape‐and trait‐congruency: Using appearance‐based cues as a basis for product recommendations Journal of Consumer Psychology 29 (2), 271-284, 2019

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