Dana L Alden

Dana L Alden

University of Hawaii System - Honolulu / United States
Business & Management / Marketing
AD Scientific Index ID: 1614409
University of Hawai'i at Mānoa
person_outline Dana L Alden's MOST POPULAR ARTICLES
1-) Effects of brand local and nonlocal origin on consumer attitudes in developing countriesR Batra, V Ramaswamy, DL Alden, JBEM Steenkamp, S RamachanderCultural Psychology, 83-96, 201417992014
2-) Brand positioning through advertising in Asia, North America, and Europe: The role of global consumer cultureDL Alden, JBEM Steenkamp, R BatraJournal of marketing 63 (1), 75-87, 199916691999
3-) How perceived brand globalness creates brand valueJB EM Steenkamp, R Batra, DL AldenJournal of international business studies 34 (1), 53-65, 200315412003
4-) Consumer attitudes toward marketplace globalization: Structure, antecedents and consequencesDL Alden, JBEM Steenkamp, R BatraInternational Journal of Research in Marketing 23 (3), 227-239, 20067182006
5-) Identifying global and culture-specific dimensions of humor in advertising: A multinational analysisDL Alden, WD Hoyer, C LeeJournal of Marketing 57 (2), 64-75, 19936441993