Daniel Brannon

Daniel Brannon

University of Northern Colorado - Greeley / United States
Business & Management / Marketing
AD Scientific Index ID: 5217958
person_outline Daniel Brannon's MOST POPULAR ARTICLES
1-) Haptic-payment: Exploring vibration feedback as a means of reducing overspending in mobile paymentMS Manshad, D BrannonJournal of Business Research 122, 88-96, 2021302021
2-) If it has lots of bells and whistles, it must be the best: how maximizers and satisficers evaluate feature-rich versus feature-poor productsDC Brannon, BW SoltwischMarketing Letters 28, 651-662, 2017292017
3-) Maybe I Just Got (Un) lucky: One-on-One Conversations and the Malleability of Post-Consumption Product and Service EvaluationsDC Brannon, A SamperJournal of Consumer Research, 2018222018
4-) Ketchup with your fries? Utilizing complementary product displays to transfer attention to a focal productA Radon, DC Brannon, J ReardonJournal of Retailing and Consumer Services 58, 102339, 2021172021
5-) What makes people choose within-domain versus across-domain compensation following a self-threat? The role of self-verification motivesDC BrannonJournal of Marketing Management 35 (9-10), 940-964, 2019162019