Daniel Inbaraj Jublee

Daniel Inbaraj Jublee

Indian Institute of Management Raipur - Raipur / India
Business & Management / Marketing
AD Scientific Index ID: 4774566
भारतीय प्रबंधन संस्थान रायपुर
person_outline Daniel Inbaraj Jublee's MOST POPULAR ARTICLES
1-) A journey of cause related marketing from 1988 to 2016 T Natarajan, SA Balasubramaniam, DI Jublee International Journal of Business and Management 11 (11), 247-263, 2016 392016
2-) Role of celebrity in cause related marketing N Thamaraiselvan, BS Arasu, JD Inbaraj International Review on Public and Nonprofit Marketing 14 (3), 341-357, 2017 332017
3-) The influence of audience characteristics on the effectiveness of brand placement memory T Natarajan, SA Balasubramaniam, G Stephen, DI Jublee, DL Kasilingam Journal of Retailing and Consumer Services 44, 134-149, 2018 152018
4-) Investigating the influence of audiences’ movie-viewing motives on attitude towards brand placement in moviesG Stephen, D Inbaraj, A SPJournal of Global Scholars of Marketing Science 31 (4), 487-510, 2021142021
5-) The moderating role of social themes in cause-related marketing advertisementsT Natarajan, DI Jublee, DL Kasilingam, G StephenInternational Review on Public and Nonprofit Marketing 15, 433-454, 2018122018