Daniel RuizEquihua

Daniel RuizEquihua

Universidad Autónoma de Madrid - Madrid / Spain
Social Sciences / Tourism & Hospitality
AD Scientific Index ID: 5940076
Autonomous University of Madrid
person_outline Daniel RuizEquihua's MOST POPULAR ARTICLES
1-) Better the devil you know? The moderating role of brand familiarity and indulgence vs. restraint cultural dimension on eWOM influence in the hospitality industryD Ruiz-Equihua, J Romero, LV CasalóJournal of Hospitality Marketing & Management 29 (3), 310-328, 2020642020
2-) Be a part of it: promoting WOM, eWOM, and content creation through customer identificationJ Romero, D Ruiz-EquihuaSpanish Journal of Marketing-ESIC 24 (1), 55-72, 2020422020
3-) Human–robot interactions in the restaurant setting: the role of social cognition, psychological ownership and anthropomorphismD Ruiz-Equihua, J Romero, SMC Loureiro, M AliInternational Journal of Contemporary Hospitality Management 35 (6), 1966-1985, 2023352023
4-) Smart speaker recommendations: Impact of gender congruence and amount of information on users\' engagement and choiceJ Romero, D Ruiz-Equihua, SMC Loureiro, LV CasalóFrontiers in Psychology 12, 659994, 2021262021
5-) How old is your soul? Differences in the impact of eWOM on Generation X and millennialsD Ruiz-Equihua, LV Casaló, J RomeroJournal of Hospitality and Tourism Insights 5 (3), 553-566, 2022242022