Daniela Castillo

Daniela Castillo

Brunel University - Uxbridge / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 5162569
person_outline Daniela Castillo's MOST POPULAR ARTICLES
1-) The dark side of AI-powered service interactions: Exploring the process of co-destruction from the customer perspectiveD Castillo, AI Canhoto, E SaidThe Service Industries Journal 41 (13-14), 900-925, 20211662021
2-) National DMOs and Web 2.0J Hamill, A Stevenson, D AttardSocial media in travel, tourism and hospitality, 99-120, 2016392016
3-) National Destination Marketing Organisations and Web 2.0.J Hamill, A Stevenson, D AttardMercati e competitività. Fascicolo 1, 2009, 1000-1024, 2009172009
4-) When chatbots fail: exploring customer responsibility attributions of co-created service failures: an abstractD Castillo, A Canhoto, E SaidAcademy of Marketing Science Annual Conference-World Marketing Congress, 171-172, 202122021
5-) The impact of AI chatbots on consumer behaviour outcomes: exploring the concept of brand personalityJ Samhan, D Castillo2024