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Daniela Castillo
AD Scientific Index 2024
Business & Management / Marketing
Brunel University - Uxbridge / United Kingdom
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Daniela Castillo's MOST POPULAR ARTICLES
1-)
The dark side of AI-powered service interactions: Exploring the process of co-destruction from the customer perspectiveD Castillo, AI Canhoto, E SaidThe Service Industries Journal 41 (13-14), 900-925, 20211662021
2-)
National DMOs and Web 2.0J Hamill, A Stevenson, D AttardSocial media in travel, tourism and hospitality, 99-120, 2016392016
3-)
National Destination Marketing Organisations and Web 2.0.J Hamill, A Stevenson, D AttardMercati e competitività. Fascicolo 1, 2009, 1000-1024, 2009172009
4-)
When chatbots fail: exploring customer responsibility attributions of co-created service failures: an abstractD Castillo, A Canhoto, E SaidAcademy of Marketing Science Annual Conference-World Marketing Congress, 171-172, 202122021
5-)
Unveiling customer expectations of chatbot interactions: a systematic literature reviewD Castillo, L Farrugia2024
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