Daniele Porcheddu

Daniele Porcheddu

Università degli Studi di Sassari - Sassari / Italy
Business & Management / Marketing
AD Scientific Index ID: 5940336
University of Sassari
person_outline Daniele Porcheddu's MOST POPULAR ARTICLES
1-) Le cooperative casearie in Sardegna: modelli teorici, verifiche empiriche e casi di studio Modelli teorici, verifiche empiriche e casi di studio, 1-241, 2004
2-) Stimulating CSR learning collaboration by the mentor universities with digital tools and technologies–an empirical study during the COVID-19 pandemic Management Decision 60 (10), 2824-2848, 2022
3-) La new economy nel Mezzogiorno. Istituzioni e imprese tra progettualità e contingencies in Sardegna Il Mulino, Bologna, 1-271, 2004
4-) Affect transfer from national brands to store brands in multi-brand stores Journal of Retailing and Consumer Services 45, 103-110, 2018
5-) Can your advertisement go abstract without affecting willingness to pay? Product-centered versus lifestyle content in luxury brand print advertisements Journal of Advertising Research 60 (1), 28-37, 2020