Danish Hussain

Danish Hussain

Christ University Bengaluru - Bangalore / India
Economics & Econometrics / Accounting & Finance
AD Scientific Index ID: 5185701
ಕ್ರೈಸ್ಟ್ ವಿಶ್ವವಿದ್ಯಾಲಯ
person_outline Danish Hussain's MOST POPULAR ARTICLES
1-) Analysis of bullwhip effect: a behavioral approachMH Khan, S Ahmed, D HussainSupply Chain Forum: An International Journal 20 (4), 310-331, 2019232019
2-) Relative effectiveness of celebrity and product match-up for two high consumer involvement situationsD Hussain, A Adnan, MH KhanAsia-Pacific Journal of Business Administration 13 (2), 159-188, 2021102021
3-) Understanding the effectiveness of celebrity endorsementsD Hussain, KM KhanEditorial Team Editorial Advisory Board 44, 2015102015
4-) Celebrity use in Indian advertising: analysis and appraisalD HussainInternational Journal of Indian Culture and Business Management 19 (1), 1-21, 201962019
5-) Examining Instagram commercial posts: utilizing content analysis methodA Balyan, D Hussain, S Mishra, MS Rahman, A KhanDECISION, 1-15, 20242024