Darlin Apasrawirote

Darlin Apasrawirote

Naresuan University - Phitsanulok / Thailand
Business & Management / Marketing
AD Scientific Index ID: 5820257
มหาวิทยาลัยนเรศวร
person_outline Darlin Apasrawirote's MOST POPULAR ARTICLES
1-) Digital marketing capability: the mystery of business capabilitiesD Apasrawirote, K Yawised, P MuneesawangMarketing Intelligence & Planning 40 (4), 477-496, 2022622022
2-) Factors Influencing the Behavioral and Purchase Intention on Live-Streaming ShoppingD Apasrawirote, K YawisedAsian Journal of Business Research (AJBR) 12 (1), 2022612022
3-) From Traditional Business Shifted towards Transformation the Emerging Business Opportunities and Challenges in ‘Metaverse’ eraK Yawised, D Apasrawirote, C BoonparnThe International and National Conference on Business Administration and …, 2022312022
4-) Factors affecting SMEs\' intention to adopt a mobile travel application based on the unified theory of acceptance and use of technology (UTAUT-2)K Yawised, D Apasrawirote, M Chatrangsan, P MuneesawangEmerging Science Journal 4, 207-224, 2022202022
5-) Travelling in the digital world: exploring the adoption of augmented reality (AR) through mobile application in hospitality business sectorK Yawised, D Apasrawirote, M Chatrangsan, P MuneesawangJournal of Advances in Management Research 20 (4), 599-622, 2023182023