Darrel Muehling

Darrel Muehling

Washington State University Pullman - Pullman / United States
Business & Management / Marketing
AD Scientific Index ID: 1329255
Washington State University
person_outline Darrel Muehling's MOST POPULAR ARTICLES
1-) An investigation of factors underlying attitude-toward-advertising-in-generalDD MuehlingJournal of advertising 16 (1), 32-40, 19875061987
2-) The power of reflection: An empirical examination of nostalgia advertising effectsDD Muehling, DE Sprott, DE SprottJournal of Advertising 33 (3), 25-35, 20044132004
3-) Conflict and power-dependence relations in retailer-supplier channelsJR Brown, RF Lusch, DD MuehlingJournal of retailing 59 (4), 53-80, 19834051983
4-) “I eat organic for my benefit and yours”: Egoistic and altruistic considerations for purchasing organic food and their implications for advertising strategistsI Kareklas, JR Carlson, DD MuehlingJournal of advertising 43 (1), 18-32, 20144242014
5-) The influence of evoked nostalgia on consumers\' responses to advertising: An exploratory studyVJ Pascal, DE Sprott, DD MuehlingJournal of Current Issues & Research in Advertising 24 (1), 39-47, 20023942002