Darren Dahl

Darren Dahl

University of British Columbia - Vancouver / Canada
Business & Management / Marketing
AD Scientific Index ID: 642629
person_outline Darren Dahl's MOST POPULAR ARTICLES
1-) It\'s the mind-set that matters: The role of construal level and message framing in influencing consumer efficacy and conservation behaviorsK White, R MacDonnell, DW DahlJournal of Marketing Research 48 (3), 472-485, 20119452011
2-) The influence and value of analogical thinking during new product ideationDW Dahl, P MoreauJournal of marketing research 39 (1), 47-60, 20028832002
3-) The influence of a mere social presence in a retail contextJJ Argo, DW Dahl, RV ManchandaJournal of consumer research 32 (2), 207-212, 20057642005
4-) Effects of color as an executional cue in advertising: They\'re in the shadeGJ Gorn, A Chattopadhyay, T Yi, DW DahlManagement science 43 (10), 1387-1400, 19977811997
5-) To be or not be? The influence of dissociative reference groups on consumer preferencesK White, DW DahlJournal of Consumer Psychology 16 (4), 404-414, 20067332006