Darron Billeter

Darron Billeter

Brigham Young University - Provo / United States
Business & Management / Marketing
AD Scientific Index ID: 5271109
Brigham Young University BYU
person_outline Darron Billeter's MOST POPULAR ARTICLES
1-) Underpredicting learning after initial experience with a productD Billeter, A Kalra, G LoewensteinJournal of Consumer Research 37 (5), 723-736, 2011752011
2-) Transparent packaging and consumer purchase decisionsD Billeter, M Zhu, JJ InmanACR North American Advances, 2012532012
3-) The double-edged sword of signaling effectiveness: When salient cues curb postpurchase consumptionM Zhu, DM Billeter, JJ InmanJournal of Marketing Research 49 (1), 26-38, 2012502012
4-) Consumer behavior in “equilibrium”: How experiencing physical balance increases compromise choiceJS Larson, DM BilleterJournal of Marketing Research 50 (4), 535-547, 2013432013
5-) Adaptation and fallibility in experts’ judgments of novice performers.JS Larson, DM BilleterJournal of Experimental Psychology: Learning, Memory, and Cognition 43 (2), 271, 201752017