Darryl W Miller

Darryl W Miller

University of Wisconsin River Falls - River Falls / United States
Business & Management / Communications and Media Studies
AD Scientific Index ID: 1351296
person_outline Darryl W Miller's MOST POPULAR ARTICLES
1-) Mental imagery and sound effects in radio commercialsDW Miller, LJ MarksJournal of Advertising 21 (4), 83-93, 19921601992
2-) Stereotypes of the elderly in US television commercials from the 1950s to the 1990sDW Miller, TS Leyell, J MazachekThe International Journal of Aging and Human Development 58 (4), 315-340, 20041342004
3-) A scale for measuring advertisement-evoked mental imageryDW Miller, J Hadjimarcou, A MiciakJournal of Marketing Communications 6 (1), 1-20, 20001332000
4-) The effects of imagery‐evoking radio advertising strategies on affective responsesDW Miller, LJ MarksPsychology & Marketing 14 (4), 337-360, 19971321997
5-) Stereotypes of the elderly in magazine advertisements 1956–1996PN Miller, DW Miller, EM McKibbin, GL PettysThe International Journal of Aging and Human Development 49 (4), 319-337, 19991311999