Dave Centeno

Dave Centeno

University of the Philippines - Quezon City / Philippines
Business & Management / Marketing
AD Scientific Index ID: 4459814
Pamantasan ng Pilipinas
person_outline Dave Centeno's MOST POPULAR ARTICLES
1-) Celebrities as human brands: An inquiry on stakeholder-actor co-creation of brand identitiesD Centeno, JJ WangJournal of business research 74, 133-138, 20171052017
2-) Gender representation in Philippine television advertisementsM Prieler, D CentenoSex roles 69 (5), 276-288, 2013742013
3-) Brand gestalt scale development and validation: A takeoff from tourism destination brandingDW Mandagi, DDG CentenoJournal of Destination Marketing & Management 19, 100539, 2021292021
4-) Destination brand gestalt and its effects on brand attachment and brand loyaltyD Centeno, D MandagiPhilippine Management Review 29 (1), 1-24, 2022672022
5-) Celebrification in Philippine politics: Exploring the relationship between celebrity endorser\'s parasociability and the public\'s voting behaviorDDG CentenoSocial Science Diliman 6 (1), 2010312010