David A Gilliam

David A Gilliam

University of Arkansas Little Rock - Little Rock / United States
Business & Management / Marketing
AD Scientific Index ID: 4639415
person_outline David A Gilliam's MOST POPULAR ARTICLES
1-) Storytelling by the sales force and its effect on buyer–seller exchangeDA Gilliam, KE FlahertyIndustrial Marketing Management 46, 132-142, 2015952015
2-) A proposed procedure for construct definition in marketingDA Gilliam, K VossEuropean Journal of Marketing, 2013952013
3-) Storytelling during retail sales encountersDA Gilliam, AR ZablahJournal of Retailing and Consumer Services 20 (5), 488-494, 2013662013
4-) Trade show boothscapesDA GilliamJournal of Marketing Management 31 (17-18), 1878-1898, 2015522015
5-) The dimensions of storytelling by retail salespeopleDA Gilliam, KE Flaherty, SW RayburnThe International Review of Retail, Distribution and Consumer Research 24 (2 …, 2014432014