David Allan

David Allan

Saint Joseph's University - Philadelphia / United States
Business & Management / Marketing
AD Scientific Index ID: 1449223
person_outline David Allan's MOST POPULAR ARTICLES
1-) Effects of popular music in advertising on attention and memory Journal of Advertising Research 46 (4), 434-444, 2006
2-) On the Dangers of Pulling a Fast One: Advertisement Disclaimer Speed, Brand Trust, and Purchase Intention The Journal of Consumer Research, 0
3-) A content analysis of music placement in prime-time television advertising Journal of Advertising Research 48 (3), 404-417, 2008
4-) The invisible impact of educational research Oxford Review of Education 43 (6), 718-732, 2017
5-) Sound advertising: A review of the experimental evidence on the effects of music in commercials on attention, memory, attitudes, and purchase intention Journal of Media Psychology 12 (3), 1-35, 2007