David Berkowitz

David Berkowitz

University of Alabama Huntsville - Ho Chi Minh City / United States
Others
AD Scientific Index ID: 1702939
Trường Đại học Kiến trúc TP Hồ Chí Minh
person_outline David Berkowitz's MOST POPULAR ARTICLES
1-) New product development performance and the interaction of cross‐functional integration and knowledge managementJ Daniel Sherman, D Berkowitz, WE SouderJournal of product innovation management 22 (5), 399-411, 20053522005
2-) Market orientation and new product development in global industrial firmsBM Wren, WE Souder, D BerkowitzIndustrial Marketing Management 29 (6), 601-611, 20002182000
3-) Deriving and exploring behavior segments within a retail loyalty card programAW Allaway, RM Gooner, D Berkowitz, L DavisEuropean Journal of Marketing, 20061642006
4-) Spatial diffusion of a new loyalty program through a retail marketAW Allaway, D Berkowitz, G D’SouzaJournal of Retailing 79 (3), 137-151, 20031462003
5-) Proactive/responsive market orientation and marketing—research and development integrationPR Lamore, D Berkowitz, PA FarringtonJournal of Product Innovation Management 30 (4), 695-711, 20131432013