David G Taylor

David G Taylor

Sacred Heart University - Fairfield / United States
Business & Management / Marketing
AD Scientific Index ID: 1577474
person_outline David G Taylor's MOST POPULAR ARTICLES
1-) Friends, fans, and followers: do ads work on social networks?DG Taylor, JE Lewin, D StruttonJournal of Advertising Research 51 (1), 258-275, 201110532011
2-) Self-enhancement as a motivation for sharing online advertisingDG Taylor, D Strutton, K ThompsonJournal of Interactive Advertising 12 (2), 13-28, 20122702012
3-) Has e-marketing come of age? Modeling historical influences on post-adoption era Internet consumer behaviorsDG Taylor, D StruttonJournal of business research 63 (9), 950-956, 20102902010
4-) Predicting mobile app usage for purchasing and information-sharingDG Taylor, M LevinInternational Journal of Retail & Distribution Management, 20142882014
5-) Privacy concern and online personalization: The moderating effects of information control and compensationDG Taylor, DF Davis, R JillapalliElectronic Commerce Research 9 (3), 203-223, 20092532009