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David Gal
University of Illinois Chicago - Chicago / United States
Business & Management / Marketing
AD Scientific Index ID: 1614752
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David Gal's MOST POPULAR ARTICLES
1-)
Abandon statistical significanceBB McShane, D Gal, A Gelman, C Robert, JL TackettThe American Statistician 73 (sup1), 235-245, 20197852019
2-)
Is eco-friendly unmanly? The green-feminine stereotype and its effect on sustainable consumptionAR Brough, JEB Wilkie, J Ma, MS Isaac, D GalJournal of consumer research 43 (4), 567-582, 20168462016
3-)
Competing for consumer identity: Limits to self-expression and the perils of lifestyle brandingA Chernev, R Hamilton, D GalJournal of Marketing 75 (3), 66-82, 20115852011
4-)
Categorization effects in value judgments: Averaging bias in evaluating combinations of vices and virtuesA Chernev, D GalJournal of Marketing Research 47 (4), 738-747, 20103322010
5-)
Marketing agility: The concept, antecedents, and a research agendaK Kalaignanam, KR Tuli, T Kushwaha, L Lee, D GalJournal of Marketing 85 (1), 35-58, 20213312021
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