David Jaud

David Jaud

Kedge Business School - Marseille / France
Business & Management / Marketing
AD Scientific Index ID: 5218020
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person_outline David Jaud's MOST POPULAR ARTICLES
1-) The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions. The mediating role of affective fluency Journal of Retailing and Consumer Services 53, 101964, 2020
2-) Enhancing consumer well-being and behavior with spiritual and fantasy advertising Journal of Advertising 50 (4), 354-371, 2021
3-) Engagement in vice food and beverage consumption: The role of perceived lack of control Psychology & Marketing 39 (12), 2221–2239, 2022
4-) Serial coping to anxiety under a pandemic and subsequent regulation of vice food and beverage consumption among young adults Journal of Consumer Affairs 56 (1), 237-256, 2022
5-) The narcissistic wine consumer: How social attractiveness associated with wine prompts narcissists to engage in wine consumption Food Quality and Preference 88, 104107, 2021